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- Published on: 1806
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By Gaurav Sharma
There is an age old argument that the big media dominate the internet. Then again net-purists argue that it is first true medium for the masses. Through a sequence of case studies, the author Chris Atton dwells on how divergent groups are using the World Wide Web to further their own agenda. This may or may not be interpreted as electronic pigeon hole creation (pseudo ones or real ones).A form of cyberactivism is acquiring certain patterns, a study of which Atton describes as the "Alternative Internet". The big question is what level of emphasis should we place on the "Alternative Internet"? The same questions maybe asked of just about anything that's become popular (or not) on the web. Additionally, perhaps don't we all like to browse the net for what interests us and seldom for what we are likely to disagree with.Using this book as a reference point for my academic essays and dissertation, I found myself agreeing and disagreeing with some of the author's conjecture in equal measure. That is part and parcel of an academic discussion. Overall, I found it to be a good read and worth keeping on my bookshelf upon conclusion of my course.As a journalist myself, I found Chapter 2 (Radical Online Journalism) and Chapter 3 (Far-Right Media on the Internet: Culture, Discourse and Power) to be a good (and sometimes uncomfortable) insight into the respective subjects. The author stresses that he's not "celebrating the internet." True to his word, he's adding his thoughts to a healthy and much needed debate on it. I would recommend this book to media, digital media and cultural studies students and to anyone having an interest in the Internet.
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